Business Opportunities
Sponsorship is often regarded as “allowing others to pay for your enjoyment”, but this is not how we, as Tom’s Management Team see this. We see it as facilitating a business opportunity. In the same way that a company may use a newspaper or magazine to advertise their product or service, we aim to increase a company’s sales and therefore profit by opening doors and making connections.
We work with the supporter, using our contacts and extensive network, to open new marketing possibilities, whilst at the same time allowing the supporter to utilise the high quality potential of being associated with the brand, BMW.
Let us look at an example:-
A small bakery (employing less that ten people) near Tom’s home, produces hand made cakes. It happens to be called “Tom’s Cakes” and we approached them as a potential sponsor. Understandably, he was unsure about what we could do for him, so we set about showing him.
We took sample cakes along to the next race meeting, and gave them to the BMW Hospitality, but more importantly to the track commentators. The result was astonishing! As the race start was delayed the commentator started to go through the grid, and mentioned Tom’s Cakes when he got to Tom. There then followed a good five minute advert in front of 30,000 waiting spectators, and Tom was interviewed while he sat on the grid!
At the next meeting, the commentator actually mentioned that he’d not received his Tom’s Cake for the day, and the “ball had started rolling”. The next thing was that the BMW Hospitality suite was beginning to ask questions. Now Tom’s Cakes is in the position where expansion into the adjoining industrial unit is a distinct possibility, and again we have been able to help. We have put Tom’s Cakes in contact with an International Consultant, specialising in catering and food preparation. And all this from supplying a few samples!!
Remember, by the very fact that you have read this, means that you now know of Tom’s Cakes too!
With the abolition of tobacco advertising in motorsport, there is now a window of opportunity for other companies to exploit this market place. We are in the fortunate position of having access to probably the most prestigious corporate hospitality suite outside of Formula One. The BMW suite offers a relaxed, yet impressive meeting place for trade negotiations, over a sumptuous lunch and cooling drink or two. In partnership with us, you can make use of these facilities and with our contacts we can turn your investment into clear profit.
Image Transfer
BMW is one of the leading motor manufactures in the world, whether it be sports cars or saloons, your name will be associated with such a desirable quality product. Your product will attract new customers anxious to trade with the higher quality provider.
Brand Awareness
One of the most important reasons for sponsoring Tom is to get your “brand” known to a wider audience. Apart from putting your company name on the car and race suit, there are many other ways that Tom and his team can get your name – and products - better known.
Hospitality
The BMW hospitality is the best this side of F1, here you can entertain your guest and business partners before you go and watch your car and driver go racing, at World famous tracks across the country and even abroad.
Business to Business
Motorsport attracts many people from many businesses. Other companies are present at most race meetings. A chance encounter, an overheard conversation, or a customer at the bar – all are potential business to the true businessman.
Recruitment
This is little known, but it has be recorded, and proven, that business’ that sponsor in high end technical fields like motorsport, tend to attract a better class of applicant for their job vacancies
Community
By supporting Tom you can show that your business is in tune with local young people. Tom is based in Cambridgeshire and local business have been quick to pick up the fact they have a future champion in their community.
Your Gateway
Investment in the future of Tom Dunstan is the first step to new opportunities and markets. The first step to increased sales and therefore increased profits.
Over the last year Tom’s team have worked on raising his profile. We have had many articles written about him in the local press,- The Hunts Post, St Ives Town Crier, The Weekly News and recently East Magazine. Plus interviews on BBC Radio Cambridgeshire, the local St Ives Community Radio and even the BBC web site. Before the season started he was interviewed by BBC Look East and Anglia News (both on the DVD supplied) and at Thruxton he was interviewed by ITV Sport for broadcast latter in the year as part of their coverage of the British Touring Car Championship. Even the now “Famous Hat” has become part of the phenomenon that is, Tom Dunstan.
In Tom you will not only find an exceptional talent behind the wheel of a racing car, but a most hard working yet pleasurable young man, who is equally at home talking to a young child as he is to a World Champion.
Tom has been described as “one of the most exciting young race drivers in the UK”, and “A PR dream”. His skills and personality mix have also lead to comments like “Tom is a complete package” and “he is a rare and exceptional young man, who is a credit to himself and to everything he represents”.
“You would have to go a long way to find a better representative of what is right in the youth of today”
Now its your turn to share in this success!
